Each display features an authentic, personalised square from the chequered flag waved as the winner crosses the finish line, hand cut and displayed just for you. Presented with a professional image of the race winner crossing the finish line, taken by an official F1® photographer.

Forget simply watching the Grand Prix on the television, why not actually put your mark on the race. Don’t just see the winner cross the finish line, see your name and your legacy mark the occasion.

Choose your message, add it to checkout, secure your square, and watch your name appear on the flag at the race.

What happens next?

The flag gets delivered to the chosen race
Flag is waved to signal the race winner
The flag is returned to us following the race
We hand-cut each square and professionally display it in a brand-new acrylic case design, accompanied by a photo of the winner crossing the line
This product will also feature a hologram to guarantee authenticity

Dispatch Date: 4-6 weeks after race

Our ever popular Own the Chequered Flag is back and re-imagined, giving you the chance yet again to add your name to a square of the famous flag which dates back to the beginning of the sport’s history.

For F1, the chequered flag has been used since 1950 - when F1 began. As the years have gone on, it has come to symbolise the crowning moments and the culmination of the excitement and thrilling on-track battles between the world’s greatest drivers.

After the excitement of the race, your personalised piece will allow you to treasure your moment for a lifetime.

Previous winners:
2025 Max Verstappen
2024 George Russell
2023 Max Verstappen

Please note: We cannot offer refunds or exchanges on personalised items. Please ensure your details are correct before checkout. Please be aware that we cannot guarantee that your name will be visible in the final photo – this is because the flag is double-sided and therefore, we cannot control where your name will be when being waved. We cannot guarantee which coloured square you will receive. Please note that full driver names, phone numbers and inappropriate language are strictly prohibited. Any failure to comply with these disclaimers will result in the billing name on the order being added to the flag by default. Product video is for educational purposes only.

The USA Collection

Own the Chequered Flag - 2026 Las Vegas Grand Prix

Gabriel Bortoleto 2026 Audi Revolut F1 Team Signed Photo - Australian GP

Nico Hülkenberg 2026 Audi Revolut F1 Team Signed Photo -Chinese GP